Import &
customs
Import routing and customs clearance into the market, handled or coordinated end to end so your product arrives ready to sell.
Brand operator · East Asia
You keep your brand.
We run your market.
Finnexion operates the full commerce chain for Nordic brands in China, Taiwan and Japan. You retain ownership of your brand and your stock. We take the market, and we are paid as it grows.
The model
The depth of a distributor.
The freedom of a partner.
Most market-entry help stops at advice and introductions. We go further, and we have done it the hard way before: importing, clearing customs, holding stock, selling across platforms, answering customers and handling returns for brands such as Lunette in China and Klinta.
We used to do this as a traditional distributor, buying the goods and reselling them. Today we offer the same operational depth on a lighter model. Your inventory stays yours. We operate the market on your behalf for a management fee and a share of the results, so our incentives move with your sales, not against them.
What we operate
One partner.
The whole chain.
You do not need a local entity to begin. We operate each step, or coordinate it with trusted local partners, and stay accountable for the result.
Import &
Warehousing
& routes
Bonded-warehouse and general-trade routes into China, with stock positioned close to the channels that sell it.
Platforms &
storefronts
Store setup and day-to-day operation across local marketplaces and social commerce, from listings to pricing to promotions.
Marketing
& content
Localised content, channel marketing and campaigns that keep the Nordic brand intact while making it relevant locally.
Customer
service
Customer service in the local language, handled as part of the operation rather than left to the brand from abroad.
Returns &
after-sales
Returns, exchanges and after-sales handled locally, closing the loop so the brand experience holds after the sale.
Markets
Three markets.
Different depth in each.
We run full, end-to-end operation in China, Taiwan and Japan. In other Asian markets we support you through advisory and distribution. To direct the work yourself, or start with individual support, see Services.
🇨🇳
Mainland China
Import · Bonded · Tmall · Xiaohongshu · WeChatOur strongest operational proof. We have run the full chain here, from import and customs through platforms, customer service and returns.
🇹🇼
Taiwan
Retail · E-commerce · Instagram · Facebook · LINEOur closest on-the-ground market, with direct consumer sales and hands-on local operation already in place.
🇯🇵
Japan
Distribution · Retail · LINE · PartnersA patient, detail-driven market. We build here carefully, through verified experience and trusted local partners, at a pace that protects the brand.
Proof
Real brands.
Real market
work.
We have operated the full commerce chain for Nordic consumer brands, covering import, customs, warehousing, multi-platform sales, customer service and returns. The operating experience is real; the lighter, fee-plus-performance model is how we offer it now.
LunetteKlinta
How we engage
Start focused.
Extend as it proves out.
We start with one focused market and an agreed scope. The management fee and the performance share are set before work begins, so the arrangement is clear from day one. As the market proves out, we extend the chain and the channels.
We stay intentionally small and hands-on. You work directly with the people responsible for the operation, not layers between a question and the next practical step.
Ready to hand us
a market?
Tell us your brand, your category and the market you want first. We will discuss a focused first project, with scope, fee and performance share agreed before starting.